Our products basically have their own boxes, let alone electronic products. Only with the packaging box can consumers be more attractive, and what can attract consumers on the packaging box can be said to be the pattern on the packaging box supplier. What our experience has taught us is that the pattern on the box is the embodiment of the product in the package, which is consistent with the actual product, but the product pattern on the package is sometimes a little different from the actual product, but the package does have a positive effect on the product description and the actual product. introduce. Therefore, the pattern is very important for the packaging box and the product, so how should we design the pattern of the packaging box to be reasonable?
1. The box pattern should correspond to the actual product
When we design the packaging box, we can not only pursue the exquisiteness, atmosphere and grade of the pattern, but also ensure that the pattern of the packaging box cannot be too different from the real thing. In other words, the pattern must match the real thing.
3.the pattern should fully reflect the product
The pattern on the packaging box is expressed in the color that is realistic with the product color, and the product is reproduced truly, so that the product on the pattern is closer to the real thing. Such as our common chocolate packaging box, the color used on the packaging box is brown and black, which is very close to the real chocolate. There are also packaging for some clothes, towels, etc. In order to make it closer to the real thing, the transparent packaging is directly used to avoid the trouble of unpacking when purchasing.
3. There should be a text description next to the pattern
We also need to add some explanatory text to the product on the box or next to the pattern. The advantage of this is that consumers can understand the characteristics of the product while watching the pattern of the packaging box. Our digital product packaging boxes generally do not add text to the product pattern. Most of the actual patterns are added beside or on the side and back Text description above.
4.the pattern color should match the actual color
When we consider the color of the pattern on the product packaging box, we should start from the actual product, such as our digital product packaging box (headphone packaging box, data cable packaging box and power bank packaging box, etc.), the pattern we make should have Metal feeling, plastic feeling, etc., we want to highlight the product characteristics through color. Our box pattern doesn't match the actual product, and it feels unprofessional.
5. Selection of the position of the pattern on the packaging box
Generally, we mainly put the product pattern on the main display surface of our perfume packaging box, and 70, 80 or 90% of the main display surface is the product pattern. Doing so is not only eye-catching, but also more beautiful and generous. We can't always put the product pattern on the back or the side. The pattern on the side is not only small but also not conducive to customers' viewing. Therefore, it is necessary to pay attention to which side of the product picture is placed, especially when designing, because when designing, we Look at the floor plan of the entire drawing.
Under normal circumstances, the stimulation of the packaging pattern to the customer is more specific, stronger and more convincing than the brand name, and is often accompanied by immediate purchase behavior. This is enough to reflect the importance of the pattern on the box to the entire box.