Zinio is an internet newsstand, brings hundreds upon thousands of magazines to the people who love them. By paying as soon as for a magazine subscription or single trouble, readers can view the content material on whatever PC, Mac, tablet, or telephone digital marketing company oklahoma decide upon.
The Problem:
Due to a current app remodel concerning an inevitable server migration, many existing users who had been suffering from the migration complained and posted poor evaluations within the App Store. As a end result of the low scores acquired put up-migration, Zinio’s usual score within the app keep decreased from four.2 to 2.1.
Why App Ratings Matter & The Winning Approach to Get five-Star Ratings: The Case Study of Zinio. The trouble changed into that Zinio’s general rating within the app save decreased from 4.2 to 2.1
The Marked Decrease within the Zinio App Rating From 4.2 to two.1
According to Zinio App data, the rating and critiques effect on the attention while customers installation, upgrade or make a buy. It additionally impacts the installation conversion charge.
The Solution:
Setting up an automated in-app marketing campaign, prompting customers to charge Zinio at the Right Time & Right Moment.
Read Also:-- How to make your Website Mobile Friendly?
The Campaign Overview:
Integrating an App Store ranking mechanism in the app, allowed tapping into the Silent Majority (satisfied customers who hardly ever leave scores or reviews), and inspire them to explicit their love for the brand via rating us in the App Store, plus gather remarks from much less satisfied clients for destiny upgrades.
Users Journey to Rate the App - Promoter: Users Who Click “Rate Now”
USER JOURNEY: Promoter (Users Who Click “Rate Now”)
The Objectives:
Increase the 5-Star App Ratings.
Prevent negative critiques from performing in the App Store.
Get important comments from disgruntled customers, via redirecting low-score customers to a private feedback web page.
The Target Audience:
We diagnosed the Perfect Reviewer – users most likely to charge us five Stars – by jogging several exams targeting exceptional segments of digital marketing agency omaha consumer base. For each segment, the test campaigns ran on best 10% of the qualifying target audience.
The 3 maximum engaged segments out of the 15 segments on which we ran the assessments, delivered among 36 – forty one% NPS Promoters (customers noticeably likely to rate us with 5 Stars), so for those segments we ramped up the campaigns, targeting a hundred% of the target audience.
The Key Results:
150% increase inside the total wide variety of 5-Star rankings in 6 months.
Zinio App Case Study to Get 5-Star Ratings - The Marketing Campaign Results
Zinio App Case Study: The Campaign Results
Average Rating multiplied from 2.1 to 2.Three
Zinio App Case Study to Get 5-Star Ratings - The Marketing Campaign Results
Zinio App Case Study: The Campaign Results