When people are interested in purchasing a product or service, the first thing they do is research. They go to Google, looking for reviews and all kinds of information that helps them decide if it's worth it or not. That's why companies are building their online presence to provide users with all the information they need and turn them into customers. To appear in the first Google searches and make your business visible, you need SEO.SEO experts, with the help of web developers and UX/UI designers, will take your business website to the next level. In this article, you will learn why SEO in web development has become the ultimate strategy for most businesses wishing to generate leads, increase their visibility, and become more competitive. What is SEO? Whenever you need information about something, whether it's a recipe for a special dinner, research for a trial, statistics for a presentation or the employee data price of plane tickets, the first thing you do is search them on Google. While some might argue about other search engines like Yahoo or Bing, the reality is that 70% of those searches happen on Google. Google is that “magical” place that sort of has the answers to everything. However, one thing is certain: none of us go to the second page of Google because we often find what we need in the first results. But how do the first results appear? Because of SEO.SEO stands for Search Engine Optimization, which means the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Put simply, this means that SEO optimizes a website for Google to identify and read quickly, adding it to the top results. Thus, you are competing with thousands of other websites to appear on the first page.