Discord differentiates and gathers users through the way users create their own servers. The maximum number of users on a single server is 800,000 . It also provides server templates, channel settings, and powerful custom bots for creators to manage. *Discord interface Due to historical reasons (starting from the game voice tool at the beginning), games and animations account for a large proportion of the distribution of servers in Discord. But other categories are gradually growing. *Data source: Crawling statistics of Disboard website data 02 Why study Discord? Tencent has always expected to gain a foothold in the social/community space. But over the years, I haven't seen a fruitful job title email list product, and the former social overlord QQ is also on the decline. Byte Dance's Feichao has also recently come to an end. Discord is a new form recently seen that has been proven to be extremely large . In the community/community, users have demands to obtain information and communicate, and higher real-time performance and larger population base can bring better satisfaction to their needs. However, the improvement of real-time performance and the increase of the population base will also bring about a rapid increase in the difficulty of management. I understand Discord as an upgraded version of Baidu Tieba and QQ group . Different from Tieba, his text and multimedia are more capable of real-time communication. Different from the QQ group, he has a higher single-community upper limit and stronger management capabilities. The original feed community/group chat and other forms are limited by management capabilities and can only be limited in real-time/scale. Therefore, Discord is a new product form that can better meet the needs of users. 03 What can be learned from the development path of Discord