All major SEO news outlets are reporting that this is a major change, many going so far as to call it one of the biggest changes Google has made in years. Historically, large updates such as Florida 2 have fundamentally changed how ranking works. Just last year, Google introduced Neural Matching, which caused a huge shift in the way we understood how Google handled user intent. If this is projected to be a bigger change than that, then it’s best to start preparing for it now. What does Florida 2 do? First of all, we need to understand that Google calling this a broad core update means that they are not fixing one thing in particular. Instead, the changes they make will affect everything across the board. Often, SEO experts infer that Google updates Philippines Photo Editor are usually structured around particularly interest points, such as specific industries. When it comes to broad core updates, however, Google Webmaster Trends Analyst, John Mueller, has consistently vetoed this opinion. Google’s official stance is that broad core updates are made without focusing on any particular niche or industry. Instead, they are usually made to enhance Google’s central purpose for providing relevant information to users. What will Florida 2 change? Broad core updates can affect ranking, but it’s important to understand that this isn’t because of your site itself, or because of Google dramatically changing it’s ranking factors. Rather, sites may rise or drop in ranking based on how Google translates and understands search queries. Changes to the way Google’s interpretation of search works implies that the goal of the update is to improve user experience, so we can expect something along these lines. Why the name? The last Florida update was big, and it occurred back in the early 2000s, around the same time as the Pubcon Florida SEO conference. This algorithm update also seems like it might line up with that conference again, so the name was coined by Pubcon founder Brett Tabke. Brett also founded WebmasterWorld, which has typically named major Google updates in the past. There’s been a lot of discussion on the WebmasterWorld forum about the update, which you can check out here.

Google Ads is doing away with the average position metric. Announced in late February, the move has startled search engine marketers across New Zealand, but Google Ads are fortunately replacing Average Position with new metrics. Let’s take a look at how these new metrics will differ from those that NZ search engine marketers have been accustomed to. What is Average Position Metric? Google Ads’ Average Position Metric measured the average position of a Google Ad as it appeared in search engine results pages, with 1 being the absolute top of the page and higher numbers further down. What Google Ads metrics are replacing Average Position? Impression (Absolute Top) % – The percentage of ads the appear at the absolute top of search results pages. Impression (Top) % – The percentage of ads Photo Editing Services that appear among the top portion of ads on search results pages. Search (Absolute Top) Impression Share – The number of absolute top impressions your ad received proportionate to the estimated number of absolute top impressions your ad was eligible to receive. Search (Top) Impression Share – The number of impressions your ad received among the top portion of ads on search results pages, proportionate to the estimated number of impressions among the top locations your ad was eligible to receive. absolute top and top impression share metrics for Google Ads Why are these new metrics superior? Google Ads are replacing the average position metric for a few reasons, but primarily because SERPs don’t always feature the same number of Ads at the top of the page. SERPs feature up to four Ads at the top of the page, but often feature less, so an average position of 4, for example, could still be appearing at the bottom of search pages over 50% of the time. Google Ads’ new metrics are designed to provide more relevant statistics. These new metrics stand to help search engine marketing NZ wide by offering a clearer picture of where ads appear spatially on the search results page. They can provide a clearer picture of the changes in click-through rate (CTR) you observe based on changes in your position.