It can connect the AI system such as BI report analysis system or recommendation engine that the company has purchased to provide a better data foundation; Data warehouse (data center): If the enterprise already has a data warehouse, it can provide more data sources to the enterprise. 2. Flexible data distribution capabilities CDP is a data center, a hub connecting various data tools, which can collect various types of data and activate them quickly in the tools that need the data. Why is this important? Due to the rapid changes in business requirements, business teams cannot wait for days or even weeks for development scheduling to use the data they need. The ability to quickly activate and switch data Bulk SMS Service is very critical. Therefore, one of the core competencies of CDP is that these data flows can be quickly switched on and off like a faucet. After the setup is complete, business personnel can simply modify the data flow path and business logic directly on CDP. Each single system, after docking with CDP, does not need to be docked with any other system. How to evaluate? Ease of data distribution is as important as comprehensiveness of connectivity when evaluating a CDP, so make sure the CDP can provide the following: There is a low-code interface, which can help business personnel edit the data flow logic by themselves, open and close the data source without changing the code, and decide what kind of data to transfer to which systems through filters; Each integration has a short setup process and comprehensive documentation so you can get new tools up and running faster; Extensive integrated catalogs across different categories (analytics, advertising, WeChat system, CRM, etc.) , and the ability to quickly access enterprise-built CRM and other systems. 3. Accurate portrait integration ability CDPs should be customer-centric, providing a unified view of each customer across all touchpoints in the business. This means that it can accurately normalize customer data from different channels into a complete customer profile, the data of these customer profiles should be highly accurate to be served in the app, email, advertising and other channel delivery of push notifications
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